(Kuala Lumpur, Malaysia, March 3rd) – VICTOR and the Badminton Association of Malaysia (BAM) have entered into a six-year partnership making VICTOR the official badminton racket, footwear, apparel and accessory brand of the Malaysian National Badminton Team through 2021.
The partnership, which marks VICTOR’s third National Team program after the Korean and Pilipino National Teams, begins on March 1, 2015 and includes event sponsorships, most notably in the Maybank Malaysia Open Superseries Premier. VICTOR will also provide the team and coaching staff with full training kit and a range of badminton accessories.
“We are excited to partner with BAM and are thrilled that not only their first team but their youth teams will be wearing VICTOR when they take the court,” said Jeff Chen, VICTOR President. “This team-up with the Malaysian National Team, one of the most successful and most loved badminton communities globally, is testament to the amount of dedication and commitment we’ve put in badminton and will help us to further strengthen our position in key markets around the world.”
“We’ve been targeting on the South East Asia area and working with Team Malaysia marks a milestone for us,” Chen added. “Our fans in this area will enjoy being able to show their support and get VICTOR products used by their favorite local players.”
The Malaysian National Badminton Team is one of the most popular and successful teams in the world. Drawing on their men’s doubles prowess especially, they have fourteen Thomas Cup finals’ appearances, second best among all countries, most recently in 2014 after tremendous performances by Goh V Shem and Tan Wee Kiong, who remained undefeated in their five matches.
The Badminton Association of Malaysia joins the impressive roster of VICTOR partners including the Badminton Asia Confederation (BAC) and some of the world’s best players such as Lee Yong Dae, Liliyana Natsir, Tontowi Ahmad, Boonsak Ponsana, and Tai Tzu Ying.
“VICTOR has been an integral part of the badminton culture for a very long time. We appreciate their tremendous commitment and investment in us and look forward to working with them," said BAM President Tengku Tan Sri Mahaleel Tengku Ariff.
Headquartered in Taipei, Taiwan, VICTOR is a global badminton brand offering a broad portfolio of rackets, footwear, apparel, and badminton equipment, with a mission to develop badminton at all levels around the world. Focused on badminton, committed to excellence, and proud of our creativity at the forefront of technology, we strive to provide optimal support for elite players and to nurture future sport leaders.
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