VICTOR --- constantly in pursue of “victory” --- was established in Taiwan, developed in China and has now become a world-known badminton brand. For 45 years, VICTOR has been sticking to it’s philosophy : “integrity, diligence, truth seeking and innovative” in manufacturing the sports products with innovative research & development , for sport’s fans all over the world.
On October 10th 1968, Mr. Deng-Li Chen, Chairman of VICTOR Rackets Ind. Corp., founded the VICTOR Badminton Association (now branded as VICTOR Rackets Ind. Corp.), and launched its first shuttlecock product line. Chen believed that only with persistence in research and non-stop improvement of the shuttle, with the testing of professional players to achieve excellent quality products.
Today, VICTOR has gone from a small shuttlecock to rackets, apparel, footwear and all related products. VICTOR did not fear to start from “nothing” and would not even compromise on small things. The brand has produced many high quality products and created many miracles in the market with its tremendous strength. VICTOR stood tall in the badminton industry for 45 years with over 36 million annual sales for the brand’s shuttlecock which is equivalent to the height of 400 Himalayas mountain.
VICTOR understands the key to success is by brand building. Hence VICTOR starts focusing on brand building since 1979. Despite the difficulty VICTOR began to expend overseas and building up an international distribution network the year after, expending it’s distribution to the 3 continents.
VICTOR birthday cake!
Furthermore, in response to the market demands VICTOR set up production line in Nanjin in 1992. This ultimately let to the business success in China. Over the years VICTOR successfully expended it’s business around the world, making its position as one of the top badminton brand in the world.
VICTOR signed with the Korean National Team in 2009
VICTOR has been supporting without reservation on both professional tournaments and amateur events, beginning its inaugural title sponsorship on the European VICTOR Cup in 1980 and was gaining tremendous attention and feedback, which further strengthened VICTOR’s marketing ambitions.
In 2009, VICTOR signed a 4-year contract with the Korean National Team. This partnership led to string of feats from the Team, including outstanding performance at the 2009 Sudirman Cup, 2010 Uber Cup, and the 2013 Thomas Cup. Doubles stars Lee Yong-Dae & Ko Sung-Hyun also came out victorious in their VICTOR gears at the VICTOR Korea Open in 2013.
Korean National Team in 2013
With the trust and commitment from both parties, VICTOR and the Korean National Team renewed its partnership in 2013. VICTOR became one of the largest sponsors of the Indonesian National Team in the same year, while mixed doubles pair Liliyana Nastir & Tontowi Ahmed walked away with the 2013 All England Badminton Championships title.
Korea Players, Lee Yong-Dae & Ko Sung-Hyun
Indonesia Players, Tontowi Ahmad & Liliyana Natsir
Taiwan’s Tai Tzu-Ying, the 2012 Chinese Taipei Open and Japan Open winner, is also one of VICTOR’s biggest success since 2009. The worldwide success of the VICTOR players has been giving VICTOR an inspiring amount of confidence to continue producing the best.
Taiwan Player, Tai Tzu-Ying
In 45 years of dedication and passion in world-class badminton product manufacturing, VICTOR has presented a diversity of innovative equipments, and in 2010, decided to maximize its R&D abilities on the innovations by the founding of “Advanced Product Research & Development Department”. In 2013, along with ITRI (FULL NAME), VICTOR release first ever badminton racket made by a Nobel-Prize-winning material, GRAPHENE.
VICTOR products have obtained multiple patents for its well-designed, professional badminton shoes and rackets both in local and global markets. VICTOR shuttlecocks and court equipments are also officially certificated by the Badminton World Federation (BWF). VICTOR was proud to be recognized by the Taiwan's Golden Pin Design Award, Taiwan Excellence Award, and the International Sporting Goods Show Innovative Product Excellence Award for its recent effort on product development as a pioneering industrial brand.
Over the past, VICTOR has been pushing itself to provide consumer with creative products. In 2013, VICTOR worked with the movie Iron Man 3 by Walt Disney, transforming the heroic image of Iron Man, with its classic color combination of red and gold, to launch the limited 1,500 sets of "THRUSTER K IM3 - Iron man 3 Limited Edition". The "THRUSTER K IM3 - Iron man 3 Limited Edition" Limited to China, Hong Kong, and Taiwan, was a instant market hit to the enthusiastic badminton and Iron Man fans, making another great achievement in brand marketing in VICTOR history.
From a shuttlecock maker to a world famous professional badminton brand, VICTOR’s badminton empire has spanned over 50 countries. Looking back over its 45-year history, VICTOR has been breaking through barriers with its perseverance and realizing the impossible with its innovation, motivated by the initial business philosophy “integrity, diligence, truth seeking and innovative”. 45 years’ have gone but the best day is yet to come. VICTOR will continue exceeding itself, challenging the limit and shining through another 45 years and on.